How YouTube Broadcasts Your Taste in Videos

How YouTube Broadcasts Your Taste in Videos
By Saul Hansell
The slogan of YouTube is “Broadcast Yourself.” I’ve got to wonder if many YouTube users are broadcasting information about their tastes in video far more widely than they understand.
Google’s video site lets you subscribe to a “channel”—a collection of videos from one person or company—so you can get reminders about new clips from sources that interest you. When you do this, your user name and photo is usually listed on the page of the channel you are subscribing to. And there is no way for you to keep your subscription private.
That means that if you have some reason to want to follow videos from channels like Youth Suicide/Domestic Violence Health, ProstateCancerMD , Bankruptcy Attorneys or Best Resumes of New York, anyone in the world could find out.
YouTube never explains this when you sign up for an account or use the subscription feature. There are some other aspects of using YouTube’s site that also publish its users’ viewing choices without properly explaining what is happening.
Chris Dale, a YouTube spokesman said, “We’ve never had a complaint about this issue, but we’ll look into it.” Mr. Dale declined, however, to explain why the site is designed the way it is and whether this matter is an oversight or whether it believes that these viewing choices are facts that all its users would like to share.
Even if there haven’t been complaints, this matter shines the light on issues I think operators of all Internet companies need to consider as they rush to add various social features to their sites. (Indeed, today YouTube itself announced a new part of its site that mimic’s the Facebook newsfeed.)
If a site is going to take information about you and disseminate it to others, shouldn’t it be crystal clear what is happening? Moreover, for actions on a site that might be considered private, shouldn’t users have the choice about whether to make them public?
Video may even be a special case. After the video rental history of Robert Bork, a nominee for the Supreme Court, was published, Congress passed the Video Privacy Protection Act of 1988 banning the disclosure of video viewing records.
YouTube’s origin was a site to promote sharing of personal video. It was designed with many of the features popularized by social networks and sharing sites like Flickr.
Amid YouTube’s rapid growth, the site’s design has not kept up with how people actually use it. YouTube is now both a way for friends to trade videos with each other, but it is also a broad communication medium—a way for virtually any person or company, even the president elect, to distribute video on nearly any topic. My guess is that there are far more people who use YouTube as a video search engine and a form of casual entertainment than use it to communicate with others.
As I use YouTube, and I don’t think I’m alone, I use the subscription and favorites features not to share my tastes but simply as bookmarks to keep track of things I may want to look at again.
This can be seen in how YouTube creates a channel—essentially a profile page—for all users when they establish an account or sign in using their Google account. This page, which is open to anyone on the Internet, by default, lists the other channels you subscribe to, the videos you mark as favorites, and the playlists you have made. Users can remove these sections from their channels, using a rather complex page buried in the site’s options.
There is no requirement that you use your real name in your YouTube user ID or post any identifiable information on this page. But users may well leave clues to their identities on their profiles without knowing how they may be used.
The YouTube privacy policy is misleading because it implies that information is disclosed only after users take an explicit action to add features to their channel:
If you choose to add certain features to your channel page, then these features and your activity associated with these features will be displayed to other users.
Sure there are lots of people who want to broadcast themselves. But there are others who, like Chance the Gardner in “Being There” simply say “I like to watch.”