New Ad Campaign Targets iPhone With Tagline, 'Whatever iDon't, Droid Does'
By KI MAE HEUSSNEROct. 21, 2009
In an aggressive new ad campaign teasing a mystery phone with the potential to slay Apple's leading smartphone, Verizon Wireless appears to have thrown down the gauntlet.
Its Web and TV ad lists the iPhone's most notorious flaws, such as the lack of a physical keyboard, the inability to run several applications simultaneously and a camera that can't take shots at night, and then ends with the tag line: "Everything iDon't, Droid Does."
Verizon has not said anything about the phone outside of its ads, but some say the new device, which has the backing of Verizon Wireless, cell phone maker Motorola and tech giant Google, could shape up to be the iPhone's biggest threat yet.
The popular blog TechCrunch called it "the first phone that will pose a significant threat to Apple's iPhone" and the tech blog VentureBeat went even further, saying "it will likely have the glitz and power to bury the iPhone." --ABC NEWS Technology & Science
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